Naked consumer-The Naked Consumer - Erik Larson

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Naked consumer

Hent Manga Messias [pdf] Consumet Kumai. May 17, Blaire rated it it was ok Shelves: self-education. Paperbackpages. Joe rated it liked it Sep 30, Entre el Barroco y el siglo XXI: 1. Torts: Doctrine and Process pdf download by Donald H. Agosto All rights reserved. No Naked consumer or quizzes yet. Summary pdf.

Final fanasty porn. MORE BY ERIK LARSON

Stay in Touch Sign up. Log In. Write a Review. Penguin Publishing Group. However, this was written about 15 years ago so Naked consumer is a bit outdated. Like people shouldn't be allowed to know where I work, where I live, or what cereal I buy. Since it was published inbefore the internet took off, it is hopelessly out of date, but parts of it still ring true. Hometown: Seattle, Washington. Posing as a CEO of a fictitious direct-mail corporation, Larson Naked consumer companies that gather and sell personal information to assist businesses in their marketing campaigns. Add to Wishlist. We are experiencing technical difficulties. To me it is also infuriating. Feb 01, ISBN

Feb 01, ISBN

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  • After receiving a sudden surge of junk mail directed at new parents—even though my wife at the time was merely pregnant—I set out to explore the lengths companies go to spy on individual consumers.
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Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Other editions. Enlarge cover. Error rating book. Refresh and try again. Open Preview See a Problem? Details if other :. Thanks for telling us about the problem. Return to Book Page. Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy?

This shocking book will make readers think twice before writing their next check or going to the grocery store. Get A Copy. Paperback , pages. Published February 1st by Penguin Books first published Original Title. Other Editions 2. Friend Reviews. To see what your friends thought of this book, please sign up. To ask other readers questions about The Naked Consumer , please sign up.

Lists with This Book. Community Reviews. Showing Average rating 3. Rating details. Sort order. Jan 31, Anna rated it really liked it Recommends it for: everyone. Shelves: sociology , marketing , library-book , read-in What does it mean that this book seems anachronistically cute now? Personally, I'd love to read a revised edition of "The Naked Consumer", with Larson's take on how much has changed since his interviews with Jonathan Robbin, Paco Underhall, and others.

I read this book many years ago. It is about privacy and the collection of information. Since it was published in , before the internet took off, it is hopelessly out of date, but parts of it still ring true. The best part is the author's 'Four Laws of Data Dynamics' governing personal data collected by marketers and advertisers.

Data must seek and merge with complementary data. Data will always be used for purposes other than that for which it was originally intended. Data collected a I read this book many years ago. Data collected about individuals will be used to cause harm to the person about whom the information was collected. Confidential information is only confidential until someone decides it is not.

Apr 24, Schuyler Wallace rated it it was amazing. I was curious as to how Larson would report on my least favorite social activity.

He handled it with remarkable aplomb. We are all on lists that help companies locate us, determine what we are patsies for, and how to make us empty our pocketbooks. This book is complex and mindboggling.

To me it is also infuriating. But Larson has opened my eyes to an irritating conspiracy that, while seemingly harmless, is a pervasive intrusion into privacy. Areas of my personal activity, the value of my home, credit limits on my charge cards, bank account balances, access to my passwords, PIN numbers and, perhaps my preference in underwear are all fair game to these scavengers, information I insist is none of their business. It never entered my mind that a little innocuous viewing window, the scanner at the checkout stand, could also pass on so much information about me.

Huge corporations lust for this information. The information here is dated because of when it was written. I suspect that public infuriation at privacy invasion, manifest in the s, is even greater now. Larson is urging us to recognize that privacy is indeed an unalienable right and that those charged with our protection must do so with dogged resolve. View 1 comment. Sep 12, Laina rated it it was ok. Ever wonder how you get so much junk mail that seems to be tailored to you specifically?

I shudder to think what his book might look like were it written today! I found it an interesting read, but it was dense and a bit tough to get through at time Ever wonder how you get so much junk mail that seems to be tailored to you specifically?

I found it an interesting read, but it was dense and a bit tough to get through at times as it's not a novel. I wouldn't recommend to somebody unless they're really interested in this sort of thing. Nov 06, Tim rated it liked it. I love Erik Larsen and how he writes. I found this book of his about how personal data is bought and sold, an area I know well from my work. Larsen predicts many of the future habits of the internet, but he also shows us how much has changed.

Jan 11, Charley Ilg rated it really liked it. Since I work in the market research field, some of it was actually kind of interesting to see what data is considered influential and how they retrieve this data.

The part of the book that got a little tired on me was the screaming issue of privacy. Like people shouldn't be allowed to know where I work, where I live, or what cereal I buy. What they do with that data is up to them. Given the fact that this book was written about 25 years ago, it does tend to be a bit dated. But I think that overall trend of tracking spending habits, whereabouts, and overall impression of products is still used in every sense of the imagination today.

Some people may not like it or feel some sort of violation because the grocery store camera saw them with two types of coffee in their hands before they settled on one of them. Me, I'm not sure why that sort of thing will matter Jan 02, Cynthia Baxter rated it liked it Shelves: non-fiction. Great starter book on the personal privacy issue - especially on the problems with the current U.

Jan 22, Kathy rated it liked it. Written in , the subtitle says it all After reading other books by Erik Larson I decided to go back and catch this older one that I missed. Larson researched compan Written in , the subtitle says it all Larson researched companies that gather and sell personal information about people. Free enterprise? Invasion of privacy? Think twice before you Tweet, Blog, buy anything on line, write a check or go to the grocery store Jan 15, Charles Allan rated it really liked it Shelves: economics.

Larson commits on the involuntary nature of much of this information gathering and wonders what we can do about it. Whether this information marketing is improving your life by tailoring products to you or is manipulation and intrusive is probably dependent on your worldview. But this is an interesting book that chronicles what information how our personal information sources are used and when the bar for privacy is moved so we don't even notice.

Jan 07, Alkek Library rated it really liked it Shelves: economics. Sep 20, Bull Durham rated it did not like it. Read with high hopes after reading his "The Devil in the White City. Disappointing in that it has all the problems of books written by journalists - repetitive, simple-minded, anecdotal story-telling in the first person sprinkled with set-up interviews of knowledgeable people.

Very unsatisfying. Written in , read in , maybe it was informative when it was written and didn't age well. Sep 17, pianogal rated it liked it Shelves: zreads , non-fiction. I love Erik Larson. He's one of my favorite writers. I would have given this 4 stars if I hadn't read it when it was 20 yrs old, but I was only in 7th grade when this was published and I doubt 7th-grader me would have been interested in this.

And now I will continue with my quest to read all of Larson's books.

Mar 05, Amber rated it really liked it Shelves: non-fiction. Community Reviews. Interesting book about marketing strategies. Be the first to discover new talent! Thank you! Joe rated it liked it Sep 30, Refresh and try again.

Naked consumer

Naked consumer

Naked consumer

Naked consumer

Naked consumer

Naked consumer. MORE BY ERIK LARSON

Refresh and try again. Open Preview See a Problem? Details if other :. Thanks for telling us about the problem. Return to Book Page. Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store.

Get A Copy. Paperback , pages. Published February 1st by Penguin Books first published Original Title. Other Editions 2. Friend Reviews. To see what your friends thought of this book, please sign up. To ask other readers questions about The Naked Consumer , please sign up. Lists with This Book. Community Reviews. Showing Average rating 3. Rating details. Sort order. Jan 31, Anna rated it really liked it Recommends it for: everyone. Shelves: sociology , marketing , library-book , read-in What does it mean that this book seems anachronistically cute now?

Personally, I'd love to read a revised edition of "The Naked Consumer", with Larson's take on how much has changed since his interviews with Jonathan Robbin, Paco Underhall, and others. I read this book many years ago. It is about privacy and the collection of information. Since it was published in , before the internet took off, it is hopelessly out of date, but parts of it still ring true. The best part is the author's 'Four Laws of Data Dynamics' governing personal data collected by marketers and advertisers.

Data must seek and merge with complementary data. Data will always be used for purposes other than that for which it was originally intended. Data collected a I read this book many years ago. Data collected about individuals will be used to cause harm to the person about whom the information was collected.

Confidential information is only confidential until someone decides it is not. Apr 24, Schuyler Wallace rated it it was amazing. I was curious as to how Larson would report on my least favorite social activity. He handled it with remarkable aplomb. We are all on lists that help companies locate us, determine what we are patsies for, and how to make us empty our pocketbooks. This book is complex and mindboggling. To me it is also infuriating. But Larson has opened my eyes to an irritating conspiracy that, while seemingly harmless, is a pervasive intrusion into privacy.

Areas of my personal activity, the value of my home, credit limits on my charge cards, bank account balances, access to my passwords, PIN numbers and, perhaps my preference in underwear are all fair game to these scavengers, information I insist is none of their business.

It never entered my mind that a little innocuous viewing window, the scanner at the checkout stand, could also pass on so much information about me. Huge corporations lust for this information. The information here is dated because of when it was written. I suspect that public infuriation at privacy invasion, manifest in the s, is even greater now. Larson is urging us to recognize that privacy is indeed an unalienable right and that those charged with our protection must do so with dogged resolve.

View 1 comment. Sep 12, Laina rated it it was ok. Ever wonder how you get so much junk mail that seems to be tailored to you specifically? I shudder to think what his book might look like were it written today! I found it an interesting read, but it was dense and a bit tough to get through at time Ever wonder how you get so much junk mail that seems to be tailored to you specifically?

I found it an interesting read, but it was dense and a bit tough to get through at times as it's not a novel. I wouldn't recommend to somebody unless they're really interested in this sort of thing. Nov 06, Tim rated it liked it. I love Erik Larsen and how he writes. I found this book of his about how personal data is bought and sold, an area I know well from my work. Larsen predicts many of the future habits of the internet, but he also shows us how much has changed.

Jan 11, Charley Ilg rated it really liked it. Since I work in the market research field, some of it was actually kind of interesting to see what data is considered influential and how they retrieve this data. The part of the book that got a little tired on me was the screaming issue of privacy. Like people shouldn't be allowed to know where I work, where I live, or what cereal I buy.

What they do with that data is up to them. Given the fact that this book was written about 25 years ago, it does tend to be a bit dated. But I think that overall trend of tracking spending habits, whereabouts, and overall impression of products is still used in every sense of the imagination today. Some people may not like it or feel some sort of violation because the grocery store camera saw them with two types of coffee in their hands before they settled on one of them.

Me, I'm not sure why that sort of thing will matter Javascript is not enabled in your browser. Enabling JavaScript in your browser will allow you to experience all the features of our site.

Learn how to enable JavaScript on your browser. After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.

Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. His books have been published in seventeen countries. See All Customer Reviews. Shop Books. Add to Wishlist. USD Sign in to Purchase Instantly.

Naked Consumer by Erik Larson: | 2searchblogs.com: Books

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Naked consumer

Naked consumer