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Sluts and cars

Sluts and cars

Sluts and cars

Sluts and cars

What, you Slhts ask, does this have to do with marketing and marketing trends? Top definition. In the physical world, brands Sluts and cars create 3-D experiences. But in new product areas with rapid innovation, it may not make any sense to stay with a brand — especially when the underlying technologies are commodities. For reprint rights: Times Syndication Service. Safe Search. It takes a very special brand, with real substance, to turn a brand slut into a satisfied brand loyalist. Tank Tops. So, we cannot confuse repeat purchases with fidelity.

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ET Magazine. Motherson Sumi. Market Watch. Pinterest Reddit. By Marian Salzman. What, you might ask, does this have to do with marketing and marketing trends? Sex sells. We also speak the language of marital fidelity, especially when the topic is customer loyalty. These monogamous types are the brand loyalists who make a choice, form a special bond with our brand and maintain a lifelong relationship with it. The mindset of us marketers has been that once consumers bought into our brand and formed an emotional bond with it, they would stay with it — a true marriage.

That may have been so when there were a limited number of brands, but now the choice is huge, and the markets are volatile. Competition is fierce these days. As choice and competition increase, brand loyalty becomes endangered. They are the brand sluts. There are brand sluts on the street of every city.

It also has to be the right design and color, of course. So, we cannot confuse repeat purchases with fidelity. Manufacturers of big-ticket items such as cars gather data on the brand histories of their customers. The customer may be buying the same brand again for a number of factors: consumer inertia or laziness, a lack of interest in the product area or just playing it safe.

There may be a lack of competing brands conveniently available — or it could be down to the pricing and deals available that day. The consumer who is a repeat purchaser for these reasons can easily turn into a brand slut when other suitors appear and woo them with better offers. With so many brands competing for their attention and custom, consumers have little or no incentive to pledge loyalty to anyone.

They might as well enjoy the power that comes from pitting one brand against another. This relationship is impossible, however, because the producer does not reciprocate the relationship, and our society is premised upon a fluidity of choices. There are five big trends pushing consumers to be promiscuous.

First up is commoditisation. Commoditisation is the name of the game in markets ranging from apparel to microprocessors. The second trend is outsourcing: When production is contracted out, what does the brand mean, anyway? If the marriage between the consumer and the brand is on the rocks, it is probably the brand that strayed first; it is not just customers who are the brand sluts. Similar products carry different brand names but are quite likely to be made in the same factory, by the same low-paid worker.

Even when the product quality is high, what does the brand name offer besides marketing allure and margin? Why should the consumer swear loyalty to one brand over another, when chances are that the two very similar products he is considering have been produced in the same factory, by the same workers — and all there is to differentiate them is the label?

Consumers are discerning. They do not want to buy expensive, branded products when they know they can buy the same product, much cheaper, without the brand name.

Third, there is the trend of brand inflation. Too many brands just go through the branding motions. Brand-building was once an organic process, rooted in products. It grew into a discipline with a massive bibliography and thousands of practitioners. Even deep-rooted brands want to extend and leverage themselves into new product areas. Take Lego, for instance, which decided it needed to join the electronic age and so birthed Mindstorms; or Apple, which saw an opportunity to create a brand as powerful as itself that would marry computing and pop culture — and launched iPod.

The result is brand inflation: markets full of brands making similar moves using similar techniques, and often just creating a lot of brand noise. There is a lot of competition out there. As a result, it is inevitable that consumers will form superficial emotional relationships with many brands and behave like brand sluts: easy come, easy go. The fourth trend, driving the move toward brand promiscuity is rapid innovation.

Why should we stick with one brand when others have great new offers? These days, innovation is no longer the exception; it is the norm. In certain product areas, there is limited scope or need for innovation — as is the case with Heineken and Grolsch — so business continues as usual, and people stay attached to their preferred brands. But in new product areas with rapid innovation, it may not make any sense to stay with a brand — especially when the underlying technologies are commodities.

Take cameras. As with sex, so with brands: the greater the choice, the less likely you are to find loyalty. The fifth trend driving brand sluts is the vastly increased access to information. What is the first thing we do when we want to buy a vacation, computer or car? Smart consumers compare brands nationally and choose the best value. According to ZDNet. The way we shop and the range of our shopping are changing. There was a time when a well-known brand stood for a guarantee. Today, intense competition, consumer watchdogs and consumer legislation have raised quality benchmarks and removed much of the risk from our purchase decisions.

Many brands have become simply cosmetic allure, the emotional packaging of the underlying product. The wealth of information available on the internet — through product reviews, expert evaluations and comparison sites — enables consumers to make informed choices.

We can see beneath the packaging and decide for ourselves what is on offer for our money. Knowledge is power, and there is nothing like it to undermine faithfulness.

The younger ones, especially, decode advertising and spot marketing strategies like professionals. It takes a very special brand, with real substance, to turn a brand slut into a satisfied brand loyalist.

But why should the consumer bother to be loyal to a brand when they have so much choice? This has created a widespread expectation of variety. To consider how brand sluts are created, look no further than the internet. Brand sluts are generally people who like a bit of everything — and there are plenty of them in cyberspace. Check out a makeup forum www. Or check out the Kiwi bike forum www. If you cannot hold a product in your hand, you look at the aspects that can be stacked and compared: price, specifications and performance.

Since the power of many brands is emotional, they are less powerful on the internet — particularly when alternative brands share the same computer screen. To the brand slut, the next brand is but a click away. In the physical world, brands can create 3-D experiences.

We walk into a showroom, look at displays in shops, and notice distinctive packaging and alluring textures. We taste and smell. Despite its beautiful graphics, cyberspace limits the scope for rich brand experiences. The internet is still better at delivering information than at stirring emotion.

After all, how faithful are they to the consumer? Is it a question of the pot calling the kettle black? Whether it is the consumers or fans, the success is in the story. The brands that risk being at the mercy of brand sluts are those that are mere commodities overlaid with a bit of design and marketing. They have a real story to tell, with fans who follow the story, feel like a part of it and identify with the brand: think Fender, Harley-Davidson, Virgin Airlines, Jack Daniels, Zara and eBay.

Consumers feel commitment to brands that have a real heart and soul — think Google or Apple. Monogamy is a two-way process. Being a brand loyalist comes with its own emotional reward. We succeed when we give them something worthy of their devotion. For the rest, the realistic objective of brand marketing must be to attain higher awareness and higher preference among brand sluts.

This has clear implications for marketing strategies and budget allocations. Brand owners must ask themselves: Do we have a brand with a compelling story that is rooted in truth? If the answer is yes, and they can live the story, they can expect loyal consumers. If they do not, then their brands are essentially just ploys — empty marketing — and they should expect their consumers to be brands sluts. The future presents a challenge.

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Sluts and cars

Sluts and cars

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This girl’s Facebook post about a slut-shaming auto-driver has gone viral

Top definition. Car Slut unknown. A young female, usually to be found associating herself with older males. Typically skanky rather than naturally attractive, she applies excessive amounts cheap makeup and wears trashy clothes in an attempt to attract attention from car-owning males. Little Miss Car Slut hangs around young car-owning wiggas in the misguided hope that she'll become incredibly popular, or at least score some free transport in the process.

In a tragic downwards spiral, many of these desperados she seeks will bury themselves in unserviceable amounts of debt to attract Little Miss Car Slut with shiny paint and bling wheels untastefully added to their uninspiring rice chariots.

The desperados she hangs around with think it'll be worth the money when Little Miss Car Slut puts out, but in reality she's just a cock tease. Continuing the downward spiral , Little Miss Car Slut will move on to a new desparado as each successive one wakes up to her games, resulting in desperado war. Pamella is such a Car Slut.

As stated by Conrad. But can also be a chick who hang's around dude's with nice cars and gives the guys pussy for driving her places. Will suck dick jus' to get driven around the City all night in a nice ride. Will root any guy with a hot car even if he's ugly. Often seen chilling in carparks on the bonnet of a souped up Honda Civic, complete with spoiler and the subwoofer cranked up. See if we can pick 'em up. A person who will jump into any car he can get his ass into, regardless of whos driving and where they are going.

Hey whats going on? Someone who talks about cars all the time. ME: AL, you're such a carslut. Get out of my car you carslut. Go and get a car of your own your carslut. Car sluts only in it for the car tarty 12 year olds trying to walk in heels people wit just belts and a baby shirt on girls that wer make up when they dont no how to apply it girls who flirt with others boys girls who try and make themselves look better than everyone etc.

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Sluts and cars

Sluts and cars

Sluts and cars